Pure
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Quick info
About Pure
Pure is a health food restaurant at 100 Moorgate in London, close to the area's stations. The menu runs from breakfast egg pots and birchers to Pure bowls, salads and wraps, all prepared by hand each day. Berry Strong porridge covers the hot breakfast side, and the coffee is locally roasted. Anyone who brings a reusable cup gets a discount on any hot drink. Seating is downstairs, and the menu carries vegan and vegetarian options, with allergen information available on a tablet. Pure Catering supplies meetings, events and teams, and covers all dietary requirements.
Good to know
- Good for kidsGood for kids
- DietaryVegan options · Vegetarian options
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Reviews
What reviewers say
Reviewers most often mention berry strong porridge, vegan croissant, lattes and vegan and vegetarian options.
What reviewers say
Reviewers most often mention berry strong porridge, vegan croissant, lattes and vegan and vegetarian options.
Customer Review Summary
Reviewers most often single out the Berry Strong porridge, a hot breakfast praised for its textures and flavors, alongside lattes and good coffee. Close behind are the vegan options, with a vegan croissant and an oat milk flat white described as tasty and affordable. Others mention curry and Thai chicken choices, hot soups and pots, and well filled sandwiches on an interesting mix of breads. Staff come up repeatedly as friendly and quick, with regulars saying the team remembers their usual order and asks where they have been, and one reviewer noting a tablet used to walk through allergen information. Seating downstairs is described as comfortable and quiet enough for remote work, and the free wifi gets a mention. The one criticism is about cost: a reviewer notes comfortable seats come at additional cost and suggests cheaper meal sets, such as a pot with soup at a discount. Others call prices fair and reasonable, and one regular says the team greets them like family.
Customer Review Summary
Reviewers most often single out the Berry Strong porridge, a hot breakfast praised for its textures and flavors, alongside lattes and good coffee. Close behind are the vegan options, with a vegan croissant and an oat milk flat white described as tasty and affordable. Others mention curry and Thai chicken choices, hot soups and pots, and well filled sandwiches on an interesting mix of breads. Staff come up repeatedly as friendly and quick, with regulars saying the team remembers their usual order and asks where they have been, and one reviewer noting a tablet used to walk through allergen information. Seating downstairs is described as comfortable and quiet enough for remote work, and the free wifi gets a mention. The one criticism is about cost: a reviewer notes comfortable seats come at additional cost and suggests cheaper meal sets, such as a pot with soup at a discount. Others call prices fair and reasonable, and one regular says the team greets them like family.
Featured reviews
- Sue Jackson.
“Good variety of food and a slightly different offering than many. Intersting mix of breads for the sandwiches which are well filled.”
- Troy Windhorst
“What I remember loving the most was the Berry Strong Porridge (hot breakfast) and good coffee (Latte). The porridge textures and flavors were fantastic! I felt good about the ingredient list, as well. Employees were friendly and moving quickly. The dining area had good morning vibes. As a tourist, this chain is new to me. I had grabbed some cold items from a different location in town earlier in the trip. I wanted to return to Pure again to try the hot breakfast before heading home. This location did not disappoint!”
- Michael Ordidge
“Just rolled into the big smoke from Wolverhampton, off to see a show at the Barbican and was looking for something fresh, quick but accessibly vegetarian. Pure did not disappoint with a tasty lunch break, and busy but peaceful seating downstairs.”
- Duane Matthews
“Visiting Pure Moorgate is like coming home to family. Except better than family because everyone is so nice to me. Rejwana always greets me with a smile. Carmen always makes sure I get a tasty cappuccino. Olesia makes sure I have delicious food to eat. Monika always makes sure the shop runs smoothly. The Pure coffee shop is the hidden gem of Moorgate!”
- Amelia
“Been coming to Pure for over a year and the experience is always amazing. The team remembers me, knows my usual order, and even asks where I’ve been if I haven’t visited for a while. You can get coffee anywhere, but you don’t get this kind of welcome everywhere. Cheers to the guys for always making it a great place to visit!”
Hours
- Monday
- Tuesday
- Wednesday
- Thursday
- Friday
- Saturday
- Closed
- Sunday
- Closed
Highlights
“Pure makes deliciously good food, creating moments of joy whether you're on-the-go or at work. Made with colourful, seasonal ingredients, our vibrant food is full of flavour and packed with goodness. Visit us in store. Our healthy menu spans everything from protein-packed breakfast egg pots and birchers to warming Pure bowls, nutrition-dense salads and freshly made wraps, all prepared by hand every day. We serve locally roasted coffee, plus a £1 discount on any hot drink when you bring a reusable cup. Why not have Pure Catering delivered for meetings, events, conferences and teams? With easy next online ordering, live tracking, dedicated customer support and next day delivery, we won’t let you down. We cover all dietary requirements too.”
- Great coffee
- Popular for breakfast
- Popular for lunch
- Popular for solo dining
- Healthy options
- Vegan options
Amenities
- Wi-Fi
- No-contact delivery
- Takeout
- Dine-in
- Good for kids
- Vegan options
Show more amenities
- Casual
- Onsite services
- Coffee
- Quick bite
- Dessert
- Solo dining
- Dining options· 7
- Breakfast
- Brunch
- Lunch
- Dinner
- Catering
- Counter service
- Seating
- Service options· 1
- Delivery
- Offerings· 2
- Healthy options
- Vegetarian options
- Facilities· 2
- Gender-neutral restroom
- Restroom
Location
Restaurants near Pure
- atis Moorgate4.63940.1 mi£10–20Vegan optionsVegetarian optionsWheelchair accessible
build-your-own salad, blackened chicken, chipotle lime dressing
- Bar Douro City4.81,1710.1 mi£40–80Outdoor seatingVegetarian optionsWheelchair accessible
garlic prawns, octopus salad, mackerel dishes
- Barbie Green4.31,2140.2 mi
fluffy pancakes, smoked salmon royale, shakshouka
| Place | Rating | Distance | Price | Mentioned in reviews |
|---|---|---|---|---|
| PureVegan options · Vegetarian options · Good for kids | 4.0347 | — | £1–10 | berry strong porridge, vegan croissant, lattes |
| atis MoorgateVegan options · Vegetarian options · Wheelchair accessible | 4.6394 | 0.1 mi | £10–20 | build-your-own salad, blackened chicken, chipotle lime dressing |
| Bar Douro CityOutdoor seating · Vegetarian options · Wheelchair accessible | 4.81,171 | 0.1 mi | £40–80 | garlic prawns, octopus salad, mackerel dishes |
| Barbie Green | 4.31,214 | 0.2 mi | — | fluffy pancakes, smoked salmon royale, shakshouka |
The 3 nearest restaurants by distance. Ratings, hours and review terms come from public business profiles.
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