Parlour by Ice Cream Union
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Quick info
About Parlour by Ice Cream Union
On Pavilion Rd in London, Parlour by Ice Cream Union is an ice cream shop that opens daily. The menu changes every day, so the rotating flavours, such as mango lime kulfi and a range of sorbets, give regulars something different to try on each visit. The shop is the counter for Ice Cream Union, a producer that also supplies ice cream to restaurants across London. Customers can order from the team and eat their ice cream while music plays in the shop. The team makes its ice cream with its own purpose-built tools and hand-selected ingredients.
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Reviews
What reviewers say
Reviewers most often mention brown butter ice cream, mango sorbet, daily changing menu and generous sample spoons.
What reviewers say
Reviewers most often mention brown butter ice cream, mango sorbet, daily changing menu and generous sample spoons.
Customer Review Summary
Reviewers most often single out the rich, creamy ice cream, with brown butter coming up repeatedly among the flavours tried, alongside matcha, mango, dulce de leche, honey berry cheesecake and carrot cake. Diners describe vibrant fruit sorbets, including raspberry and mango, and a mango lime kulfi. Close behind is the staff, described as friendly and attentive, with a couple of reviewers noting help choosing from a menu that changes often. Generous servings and big sample sizes get a mention too. Several note a queue in warm weather that moves quickly, and one says there is no indoor seating. Price is called pricey but worth it by one reviewer. The criticism is sharper in two reviews. One diner says the pistachio was way too sweet and the flavours were not exceptional, and thought the queue was a marketing trick given slow service. Another describes staff shutting the doors at closing time on the last handful of customers waiting in the queue on a heatwave evening, refusing to serve them despite requests, while smiling and saying sorry.
Customer Review Summary
Reviewers most often single out the rich, creamy ice cream, with brown butter coming up repeatedly among the flavours tried, alongside matcha, mango, dulce de leche, honey berry cheesecake and carrot cake. Diners describe vibrant fruit sorbets, including raspberry and mango, and a mango lime kulfi. Close behind is the staff, described as friendly and attentive, with a couple of reviewers noting help choosing from a menu that changes often. Generous servings and big sample sizes get a mention too. Several note a queue in warm weather that moves quickly, and one says there is no indoor seating. Price is called pricey but worth it by one reviewer. The criticism is sharper in two reviews. One diner says the pistachio was way too sweet and the flavours were not exceptional, and thought the queue was a marketing trick given slow service. Another describes staff shutting the doors at closing time on the last handful of customers waiting in the queue on a heatwave evening, refusing to serve them despite requests, while smiling and saying sorry.
Featured reviews
- Merve Koseoglu
“I wouldnt say the flavours are exceptional. I have tried many, none was too good to crave later. Also the queue seems to be a marketing trick, since the staff were a bit slow while they serve. The pistachio flavour I chose today was way too sweet.”
- Berge Ozgul
“After years of promoting and championing this brand they have lost me as a customer tonight. Being one of the lucky stores to have a long queue outside their premises on a weekday, they have shut their doors to the face of the last handful customers at their formal closing time (10.00pm) who have been waiting to pay premium price for their ice cream on the evening of the heatwave. Despite our requests to be served which would have taken another 10 minutes they were adamant to not serve us - smiling while telling us they are ‘sorry’. A real shame and as mentioned by a gentleman in the same queue - a very good Harvard business case to explore ‘how not to serve customers’.”
- ella wong
“The best ice cream in London! We tried four flavors: raspberry sorbet, mango sorbet, chocolate & brownie, and mango lime kulfi. Every single one was delicious, with vibrant, natural fruit flavors and a perfect, creamy gelato-like texture. Highly recommended!”
- Wasim Younas
“I visited Parlour by Ice Cream Union with a friend, and even though the shop was quite busy, the service was absolutely top-notch. Because they offer a different menu every day, we were a bit unsure of what to get at first. However, Nova and another lovely girl on the staff went above and beyond to help us navigate the options and choose the perfect flavors. As for the ice cream itself wow! It was incredibly tasty, rich, and yummy. The excellent service combined with the amazing quality means we will definitely be coming back for more. Highly recommended!”
- Salama Alraeesi
“Absolutely worth the visit. The ice cream flavours were incredibly rich, fresh, and full of flavour — every scoop tasted premium and perfectly balanced. The variety was amazing, and it honestly made it hard to choose just one. The place itself has such a fun and unique vibe, and the staff were friendly and welcoming throughout the experience. Definitely one of the best ice cream spots I’ve tried in London, and I’d happily come back again 🍦✨”
Hours
- Monday
- Tuesday
- Wednesday
- Thursday
- Friday
- Saturday
- Sunday
Good to know
“At our Parlour you can experience the best our ice creams have to offer. Come over, hang out with our friendly staff and have an ice cream whilst listening to great music. Producers of the highest quality artisan ice creams in the UK, supplying many of London's top restaurants and some of the city's most influential chefs. Our ice cream breaks with convention and to break convention we constantly find new ways to refine our craft. From the tools we use to the ingredients we select, everything we do is curated, created and built from the ground up. Detail is everything. Beyond our ingredient list, every element, nut, bolt and process that goes into an Ice Cream Union serving has been meticulously planned for the finest results.”
- AccessibilityWheelchair-accessible entrance · Wheelchair-accessible car park
Amenities
- Wheelchair-accessible entrance
Show more amenities
- Accessibility· 1
- Wheelchair-accessible car park
Location
Ice cream shops near Parlour by Ice Cream Union
- Snowflake Gelato4.27110.7 mi
dubai chocolate ice lolly, fruit-shaped gelato lollies, pistachio gelato
- 1.6 mi
ice cream burger collab, matcha ice cream, burnt butter flavour
- Snowflake Gelato - Soho4.42,1841.8 mi
peach gelato, corn gelato, ube matcha
| Place | Rating | Distance | Mentioned in reviews |
|---|---|---|---|
| Parlour by Ice Cream Union | 4.4547 | — | brown butter ice cream, mango sorbet, daily changing menu |
| Snowflake Gelato | 4.2711 | 0.7 mi | dubai chocolate ice lolly, fruit-shaped gelato lollies, pistachio gelato |
| Parlour by Ice Cream Union | 4.859 | 1.6 mi | ice cream burger collab, matcha ice cream, burnt butter flavour |
| Snowflake Gelato - Soho | 4.42,184 | 1.8 mi | peach gelato, corn gelato, ube matcha |
The 3 nearest ice cream shops by distance. Ratings, hours and review terms come from public business profiles.
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