
The Avenue by Masala 910
Quick info
About The Avenue by Masala 910
The Avenue by Masala 910 is a Punjabi curry house and sports bar in Ilford, sitting on Aldborough Rd. S with a dining room and a bar under one roof. The kitchen works in Punjabi and Desi styles, turning out chicken dhansak, a mixed grill and biryani, along with samosas and potato fritters served with mint and sweet chutney. A Lamb Scotch Egg sits on the menu as a starter that steps outside the usual curry house range. The bar side functions as a local pub, so drinks are served to people who come in without eating, and the sports bar setup gives the room a second use on match days. The kitchen also takes orders for catering away from the restaurant. Doors open daily.
Good to know
- ReservationsAccepts reservations
- AccessibilityHas wheelchair-accessible entrance
- Good for kidsGood for kids · High chairs available
Reviews
What reviewers say
Reviewers most often mention late cold deliveries, punjabi food, biriyani and samosas and big screens for football.
What reviewers say
Reviewers most often mention late cold deliveries, punjabi food, biriyani and samosas and big screens for football.
Customer Review Summary
The pull for regulars is the Punjabi pub setting: several describe it as an authentic desi local with friendly staff and welcoming locals, one noting big screens for the football and cricket, and a weekly visitor who recommends it for drinks with friends. Close behind is the catering order, praised for a biriyani that struck one reviewer as neither too spicy nor oily alongside crunchy potato fritters with mint and sweet chutney. Delivery draws the heaviest criticism, with repeated accounts of long waits, assurances that the driver was ten minutes away, food arriving cold, and one order cancelled by the restaurant after the caller was told cancellation was impossible because the food was already cooked. Others found the cooking flat: a chicken dhansak that arrived as a plain curry with no lentils, and a mixed grill and chilli chicken a group of three could taste no flavour in. One reviewer also reports a party being turned away by bar staff who said the kitchen was closed while others ate nearby.
Customer Review Summary
The pull for regulars is the Punjabi pub setting: several describe it as an authentic desi local with friendly staff and welcoming locals, one noting big screens for the football and cricket, and a weekly visitor who recommends it for drinks with friends. Close behind is the catering order, praised for a biriyani that struck one reviewer as neither too spicy nor oily alongside crunchy potato fritters with mint and sweet chutney. Delivery draws the heaviest criticism, with repeated accounts of long waits, assurances that the driver was ten minutes away, food arriving cold, and one order cancelled by the restaurant after the caller was told cancellation was impossible because the food was already cooked. Others found the cooking flat: a chicken dhansak that arrived as a plain curry with no lentils, and a mixed grill and chilli chicken a group of three could taste no flavour in. One reviewer also reports a party being turned away by bar staff who said the kitchen was closed while others ate nearby.
Featured reviews
- DSP HEATING LTD
“Local pub with authentic punjabi food and atmosphere. Friendly and welcoming locals and staff.”
- Sukhminder Singh
“Such an amazing place to eat... Food is lovely and tasty. Staff are very friendly atmosphere is good. Would definitely recommend this pub and restaurant. They have big screens to watch the football or cricket.”
- Joydeep Das
“Really poor food - we ordered mix grill and chili chicken as a group of 3 and couldn’t taste any flavours in their so called Punjabi food they say specialise in. It was a terrible dining experience”
- Sinatra Ferrao
“Catering-Ordered Biriyani/ Samosa/ Potato fritters. Amazing biriyani - not too spicy or oily Potato fritters were crunchy and went well with mint and the sweet chutney …”
- ricky crump
“Waited over 2 hours for delivery. I called a number of times and was told driver is 10 minutes away. 45 minutes later food was finally delived COLD. I called the restaurant to complain, they answer was to call 'Just Eat' Very poor customer service and below average food. I will not order from this restaurant again.”
Hours
- Monday
- Tuesday
- Wednesday
- Thursday
- Friday
- Saturday
- Sunday
Highlights
“Spacious, classically decorated dining room offering classic, mainly spicy Punjabi dishes.”
- Popular for popular for lunch
- Popular for popular for dinner
- Popular for good for solo dining
Amenities
- Has wheelchair-accessible entrance
- Accepts reservations
- Has outdoor seating
- Offers delivery
- Offers takeaway
- Serves dine-in
Show more amenities
- Good for kids
- Has bar on site
- Casual
- Serves beer
- Serves coffee
- Serves late-night food
- Dining options· 5
- Serves lunch
- Serves dinner
- Serves dessert
- Has seating
- Has table service
- Offerings· 4
- Serves alcohol
- Quick bite
- Serves spirits
- Serves wine
- Crowd· 1
- Good for groups
- Popular for· 3
- Popular for lunch
- Popular for dinner
- Good for solo dining
- Facilities· 1
- Has toilet
- Family-friendly· 1
- High chairs available
Location
Indian restaurants near The Avenue by Masala 910
- PARATHA JUNCTION3.63430.8 mi£10–20
punjabi chai, aloo paratha, english breakfast
- The Curry Club London4.74241.3 mi£20–80
wedding catering, butter chicken, garlic tofu
- 1.7 mi
mithai selection, veg samosas, weekend desi breakfast
| Place | Rating | Distance | Price | Mentioned in reviews |
|---|---|---|---|---|
| The Avenue by Masala 910 | 3.8156 | — | £10–20 | late cold deliveries, punjabi food, biriyani and samosas |
| PARATHA JUNCTION | 3.6343 | 0.8 mi | £10–20 | punjabi chai, aloo paratha, english breakfast |
| The Curry Club London | 4.7424 | 1.3 mi | £20–80 | wedding catering, butter chicken, garlic tofu |
| Nirala Sweets Ilford Lane | 4.0377 | 1.7 mi | — | mithai selection, veg samosas, weekend desi breakfast |
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