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Earth's Beauty Supply — Beauty Supply Stores in Waterloo

Earth's Beauty Supply

Beauty Supply StoresWaterloo, IA

4.7 out of 5 stars4.7(382 reviews)

Quick info

+1 319-291-6464
403 Franklin St, Waterloo, IA 50703, United States

About Earth's Beauty Supply

Earth's Beauty Supply is a beauty supply store on Franklin St in Waterloo, stocking hair, beauty care items, braids, and makeup. Wigs make up a core part of the selection, including human hair options, and the counter staff help customers pick one out and put it on. Because trying wigs on beforehand isn't permitted, that guided fitting at the counter is how customers settle on a match, and no refunds are given once a wig is purchased. Hair bonnets are also on hand in a wide selection. The store operates on a walk-in basis, with no appointment needed. It opens Monday through Saturday and stays closed on Sundays.

Reviews

4.7/5
382 reviews

What reviewers say

Reviewers most often mention human hair wigs, hair bonnets, braids and no wig refunds policy.

5★
298
4★
60
3★
14
2★
7
1★
3

Customer Review Summary

Wigs draw the most praise here, with reviewers repeatedly describing staff who walk first-timers through fitting and choosing one, including a human hair wig, and recounting the store covering or discounting the cost for a customer's grieving family and helping another reviewer's daughter. Close behind is the product range, with hair bonnets and a wide selection of braids and beauty items singled out, and several reviewers say they choose this store over Sally's for its prices and knowledgeable staff. The service is described consistently as friendly and helpful, with more than one reviewer calling it fast. One negative account stands out: a reviewer gives the store only two stars over a strict no-refunds policy and a COVID-era rule barring customers from trying on wigs before buying, despite finding the staff member helpful. Reviewers otherwise describe returning repeatedly, with one recalling shopping there since childhood at its former Logan Ave location.

Featured reviews

  • Cynthia
    “They are absolutely amazing. I went in and was welcomed so nicely. I am not familiar with wigs or installing one. The lady that helped me explained everything to me and helped me pick out a wig that I would be comfortable in and was a wig I could just put on. I felt welcome and I got 2 wigs under 60 dollars which is I think such an incredible deal. Especially given one of the wigs I got was a human hair wig. I will definitely be coming back.”
  • Shamona Wilson
    “I'm only giving it 2 stars because the gentleman at the counter was very nice. This place is willing to let you buy a wig, NO REFUNDS, and they don't allow you to try on wigs due to COVID!! Also you have to wear a mask and sanitize your hands. This is ridiculous. Why do all that when you can't try on anything??”
  • M. Adriana Garcia Ledezma
    “This store have so many hair, beauty care items and so much more. It's very well stocked I like purchasing my hair bonnets from them they have a very good selection to choose from stop by and check them out”
  • Mariah Postell
    “I go here over Sallys any day, very wide variety of products and Very good price and great, friendly, knowledgeable staff (2 men working). love it, and am a return customer through and through.”
  • Nicole Ibarra
    “This store is a wonderful place to shop for all your hair and beauty supplies .. absolutely...But this store also has a Big Heart. Thank you for your care shown to my daughter. You have helped me to show her that Kindness and Generosity are a real part of Community. Thank you very much for touching our family's Heart today . Nicole”

Hours

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Closed

Good to know

  • Reservations
    Walk-in only
  • Parking
    Free parking lot
  • Accessibility
    Has wheelchair-accessible car park · Has wheelchair-accessible entrance

Amenities

  • Has wheelchair-accessible car park
  • Free parking lot
  • On-site services available
  • Good for quick visit
Show more amenities
Accessibility· 1
  • Has wheelchair-accessible entrance

Location

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